"Rubbish" new British Rail logo has the original designer fuming - finnfroady

"Trash" modern British Rail logo has the first designer fuming

Old (right) vs new (left) (Image credit: British Rail/Future owns)

IT's just the most exciting logotype in the humanity, but the British Rail contrive is certainly recognisable. Featuring two horizontal lines and a left and right pointer, the all-red icon is pleasingly simple – or leastwise it was until this morning.

The organization has revealed a new logo, designed to promote the environmental benefits of rail journey, featuring not one, not two, but five shades of green. Far from existence one of the best Son of all time, the green hobgoblin is turning heads for all the inaccurate reasons – and even the designer of the original logotype ISN't happy.

This #WorldCarFreeDay wherefore not result the car at home and take the train to shredded carbon emissions by deuce thirds!#WeMeanGreen #LetsGetBackOnTrack pic.twitter.com/vG2IvTFKlSSeptember 22, 2022

Talking to the Guardian, Gerry Barney, who designed the unconventional logo in 1964, called the new green update "a load of old bollocks". "I could understand information technology if they had just swapped red for green," he said. "Simply wherefore happening earth have got they got that many colours? It's a mess."

And information technology seems Chitter agrees. "Too many an greens spoil the broth," one exploiter comments, piece other adds, "They've managed to take a simple graphic representation of train locomotion and remove all meaning." Indeed, we doubt many designers are feeling light-green with begrudge ended the recently logo.

1. Open British Rail logo in Paint2. Select the green column along the pallette officiate & fill each line3. Buy a big bag to put the money inA pretty lucrative hour of work from the looks of it pic.twitter.com/jb8CNOeTatSeptember 22, 2022

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As many an have pointed out (including Barney), the issue here isn't so much the fact that the logotype has been sour green, but that the designers evidently couldn't decided which green to go for – and so opted for what looks like fifty shades. Plenty of users have already demonstrated that the logo would be a much classier affair if perplexed to a single hue.

British rail logo

(Image credit: thinkamigo on Twitter)

Like Amazon's disastrous new app icon and Kia's illegible new design, it's fair to say British Rail's new logo isn't a hit. If you fancy creating a project that definitely isn't a load of old you-eff-what, checker out our usher to logo aim.

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Book of the Prophet Daniel Bagpiper is senior news editor in chief at Ingenious Bloq, and an authority on all things art, design, branding and tech. He has a particular penchant for Apple products – some corners of the internet might call off him an 'iSheep', but he's fine with this. It doesn't bother him at all. Wherefore would it? They'Re just really nicely designed products, okay? Book of the Prophet Daniel is likewise a comedian and national poetry bang champion, and his preferent Bond is, obviously, Sean Connery.